Traditional Christmas Gift Ideas

By Henry Davidson

Although the Zhu Zhu pets were only released in August of this year, they have become a runaway success already. Children nationwide have gone crazy for the cute little motorized hamsters that incorporate artificial intelligence which lets them interact with their environment, the other Zhu Zhu hamsters and the kids who are playing with them.

Obviously the hamsters are cute, small and furry - but additional to this, kids really seem to enjoy the interaction. The Zhu Zhu family - Mr. Squiggles, Pipsqueak, Chunk, Num Nums and Patches - have more than forty sounds which they produce when given the right external stimulus. For example, if they go into the bathroom area of their hamster house, they produce tooth brushing noises. If they enter their hamster bedroom then they emit snores - and so on.

Unfortunately a lot of retailers have made a conscious decision to run with lower stock levels than usual this year. The decision is due, in part at least, to the current economic climate and in part to the fact that stock levels last year were set too high. Many stores had to offer large discounts to clear their shelves.

It's perfectly understandable that this decision was made - but looking at sales figures thus far, it does look as if the retailers may have misjudged the mood of consumers. Popular toys like the Zhu Zhu pets and Mattel's Mindflex game are flying off the shelves. Supply is lagging demand and it's fast becoming extremely difficult to locate these toys in stores. The closer we get to Christmas, the worse this will become.

Many retailers, having realized their error, are now trying to arrange for new deliveries of stock. However, most toys are manufactured in Asia these days, which means that new deliveries will have a sea voyage of a few weeks at least. Building up stock levels in time for Christmas will simply not be possible in many cases.

It's now possible, as a result of the huge gap between supply and demand, to find Zhu Zhu hamsters selling on eBay for more than $ 150. That's way above the normal ticket price - and prices could rise even more as Christmas draws near and parents become desperate. It's a lot of money to pay for a child's toy which, even if it is currently all the rage, will probably be yesterday's news a few months from now.

If you don't want to pay inflated prices for the latest fad, then you might want to consider more traditional gifts this Christmas. Classic traditional toys such as Lego, Scrabble, Monopoly and Hornby Dublo train sets are classics for a reason. They are always a welcome addition to any child's toy box and they will most likely still be in use and giving enjoyment long after this year's craze is forgotten. - 30326

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